Marketing Video – The Mobile Technology Advertising Tool

The 4th Generation of mobile communication technology is around the corner. The 3rd generation has already taken the world by storm and we now carry desktop equivalents in our pockets. The mobile communication technology today has revolutionized our lives like never before. It enables us to access internet from anywhere, anytime.

This has changed the dynamics of work on the internet as well. The internet marketing has got a lot of scope of improvement. With the ability to view live videos with ease, the online marketing campaign is at par with television advertising and the ability to create market campaigns involving videos has become a possibility.

However there is one basic difference between advertising on television and advertising on the internet. The television offers you a possibility of browsing only a selected number of channels. On the other hand, the internet offers you almost unlimited possibilities of browsing.

Therefore the effect of a normal video campaign is not as much as it would be on television. However, internet offers you a great variety of video postings. These include product introduction, product launch, comparison, market analysis and many others depending on your marketing needs.

The marketing dynamics do not work the same way on the internet as they do in the other media. On the internet, it is a game of large numbers. A conversion of 1% of the total website views consistently is considered to be decent. On a regular basis, a prominent website can have hundreds of people visiting it. If you have a shop, do you have hundreds of people visiting it daily? Under normal circumstances, the answer is no. Therefore the kind of elaborate and expansive marketing campaigns that work conventionally are not relevant on the internet.

Let us consider a marketing video. A market video created after spending thousands may not be as effective as a simpler version of it. On the internet, the viewers need information which a marketing video should provide crisply and in an attractive manner. If the user is not satisfied, then he / she will move on to another option. Since it is important the marketing video should be convincing with all the visual effects that you would find in a conventionally good advertisement.

So how does one go about creating a marketing video that has got immune features and world class graphics? There are many software tools available that help in the creation. However, these tools are expensive and even the most easy-to-use among them is complicated enough for someone who wants a quick video created. Apart from the video creation, the editing process that follows is time consuming and intricate. This is what makes the creation of marketing video expensive since there being an incentive opportunity of using it for marketing.

All those who have so far missed the marketing video bandwagon can now board it easily. There is a software tool that allows you to create marketing video in about 3 minutes and this video is derived from the articles written for the campaign. Simple to use, this service helps creating a marketing video that exhibits the quality of world class video services. These videos have catchy titles and exquisite visuals that get a viewer hooked. The best part is the cost involved which is way more economic than the established costs for marketing video.

Superdry Clothing – Sizes Explained

The problem is that Superdry sizes 'appear to be different' from other brands in the market (I've put that in inverted commas for a reason). That and the internet is plagued of misleading information on this topic. I've decided to sort this out once and for all. Or at least until Superdry change things up again. Superdry is actually very accurately sized. I know you were not expecting to hear that so I will explain why.

The Problem with Standards
There is an international standard for clothing sizes. The International Standards Organization, also known as ISO. They are the governing body for all sorts of standards, including a standard measure for the sizing of clothes. This should, in theory, give us a reference to be able to accurately choose clothes and convert between US, UK, European and other sizes. But it does not. There are problems with the international standards.

Getting too deep into these standards is beyond the scope of this article so I'm going to cut to the chase. There problem comes in two parts; Using letter codes like Small, Medium, Large and Extra Large and clothing manufacturers taking liberties with the established standards. They are not obliged to conform to the standard so there is not likely to be any change in the future. When compared to other clothing brands, a good rule of thumb is that Superdry clothing is approximately one size smaller. They are sized to fit properly but as most other clothing manufacturers are getting more and more generous with their sizing, it's better to go for one size bigger in Superdry clothes. For example, if you are usually a medium then you buy a large in Superdry.

Superdry Size Chart
Superdry clothing complies with the international standards; the problem is that other clothing companies do not. Superdry also use letter codes, so there must be a look up table to convert a size from Small, to chest size or women's dress size. If you've looked at their website you would have noticed that there is not such a helpful table anywhere to be found. I've developed a Superdry size chart.

Men's Superdry Clothing Size Chart

Sizes are chest sizes, measured in inches.

Extra Small = 36 "
Small = 38 "
Medium = 40 "
Large = 42 "
Extra Large = 44 "
Extra Extra Large = 46 "

Men's waist sizes are pretty straight forward. They are all in inches, the standard measure so you should not have any problems selecting your size.

Women's Superdry Size Chart
The UK and US dress sizes are matched to the ISO standards and may not necessarily match up to the size you would normally buy in other clothing brands. It is intended that you go by the actual measurements (in inches).

Extra Small = UK Size 8 / US Size 4 = Bust 34 ", Waist 25.5", Hip 36.5 "
Small = UK Size 10 / US Size 6 = Bust 34 ", Waist 26.5", Hip 37.5 "
Medium = UK Size 12 / US Size 8 = Bust 35 ", Waist 27.5", Hip 38.5 "
Large = UK Size 14 / US Size 10 = Bust 36 ", Waist 28.5", Hip 39.5 "

Buying Superdry Clothing
Probably the best advice I can give you is try before you buy but what if you do not have a store near you? Is this case you are left with the only option, to shop online where you can not try the item on before you buy it. There are exceptions however. Some stores, like Nucleus, offer free return postage on internet orders so in effect you can try the stuff on and send it back if it does not fit. It's a slight hassle getting to the post office but at least it will not cost you anything.

Tips to Decorate a Perfect Red Carpet Wedding

Undoubtly, the matrimony ceremony is the most cherished event in every man and woman's life. This is what we all dream of, since the time we take a dive into the world of adulthood.

Yes, wedding vows between the bride and the groom are the cornerstone of the wedding eve, but there is another aspect which is also of paramount importance, and this is the smiling faces of the witnesses of your special day.

Hosting a wedding celebration is a baffling ask as one has to take care of a number of things. Starting with the crispy, juicy snacks served, the main course the music played in the background, but of all decoration at the party venue which makes a difference between any other celebration and something memorable.

Here, in this post, we dug deep into several ways to decorate a perfect red carpet wedding:

The Entrance

The decor of the entrance should be such it brings in happy and positive vibes. When decorating the entrance to the venue, think in terms of color palette, and not the individual or a combination of one or two colors. The event drapery at the entrance should invite, pick one who design matches seamlessly with the entire party decor.

The Center Stage

For setting up the stage at the wedding venue, you have to mull over several things. Firstly of all, the lighting should illuminate the bride and groom. The backdrop for the stage has to be elegantly dressed with an event backdrop. Buy something, which does not seem like an addition, but an extension of the party decor. Use the same style of fabric for lines, chair covers, and sashes, to make the center stage a topic of positive conversation amongst your invitees.

The Tables

When it comes to tables, do not stick to a rule of thumb, have different tables, the square, the rectangular or the round. But, most important, are the covers for chairs, make sure they appeal in style and design.

The Cake

The cake is another center of attraction, so display it nicely in the center. Go for different colors and textures for the cake. You can also decorate your cake or its surrounding with fresh flowers.

At the end of it all, these tips will help you to dress up an unforgettable wedding party venue. Keep in mind, today, the Internet is the best place to shop for event backdrop, event drapery, linens, and chair covers.

Cosmos Vs Globus

Visiting Europe is more affordable than you might think. The Globus family of brands has two options to choose from. Cosmos offers a great vacation value for those on a budget, while Globus offers premium escorted travel.

In order to understand the difference more clearly, I am going to use an example I came across earlier this week where a client was planning a trip to Spain, but was undecided between the Cosmos "Grand tour of Spain," and the Globus "Spanish Fiesta. " Specifically, the client wanted to know why she should pay $ 500 more for the Globus trip, when the cosmos goes to the same places and is one day longer?

This is one of the best questions you can ask your travel agent! The tourist industry is a very competitive field and if one company is offering the same itinerary at a decidedly different price, there's got to be a reason. As we sat and discussed the two itineraries, here is what the client learned.

She would land in Madrid on either tour; both would meet and greet, (if airfare had been purchased through the tour operator), and each would have a hotel room reserved in her name. Now where the difference begin, is that the Globus tour director would host a welcome dinner that evening and she would meet the other travelers. The Cosmos tour director would only be in the hotel lobby to say hello. Dinner will be on her own, and perhaps she would meet up with other travelers and join them.

After a buffet breakfast (included each morning in either tour) the Globus group will have in depth sightseeing in Madrid, seeing all the major sights, with an entrance to the world famous Prado Museum included and paid for. The afternoon will offer free time. The Cosmos group leaves Madrid, and is driven to Valencia (via Aranjuez and Cuenca), a distance of about 222 miles, with a stop at the Royal Palace along the way. The driving time is about 4 hours, but there will be photo stops as well as a stop for lunch, although not included. The Cosmos tour would then stay in Valencia two nights, which no included sightseeing.

On day two, the Globus tour will head north to Vitoria, stopping at Segovia and Burgos … with photo, rest and lunch stops, of course. Lunch is not included with the Globus on this day either. The distance is about 175 miles, or about 3 hours.

I will not continue the day-by-day comparison, as the article would be quite lengthy, but be assured that these differences continue through. Example: Globus has in-depth sightseeing in Granada, Cosmos offers it as an optional. The Globus tour takes you to Gibraltar, with entrance fee included; Cosmos does not go to Gibraltar. Globus stops for guided, fee paid sightseeing in Toledo; Cosmos does not stop at Toledo. The Cosmos visit in Madrid is at the end of your tour, no inside visits are included.

There are also more subtle differences that a Globus tour includes over Cosmos, such as extra nights in major cities to allow for more free time, a few extra meals throughout the trip, sometimes with wine included or entertainment. With Globus you often each at local restaurants, where we Cosmos you frequent the hotel's restaurant.

To sum it all up, if your goal is to travel comfortably, with clean hotels, some meals, a tour guide as your shepherd and information source and at a price you can afford, go "budget," which is with Cosmos tours . Just remember, there will be many "optional" tours and meals, so do the math. If you want to see as much as possible, gain access to outstanding museums and sights, stay in centrally located hotels and avoid many of the optionals, so more is included in your up-front price, you will find that Globus tours is the better way to go.

Keep in mind they are both owned by the same company, who have offered escorted tours for over 80 years, so you will not be disappointed either way, as long as you are clear on what's included in the price.